As an online marketer you probably have heard of or used the Google Keyword Tool. As the co-founder of a Search Marketing firm we were using it religiously and put a lot of faith in it to gauge search volumes on keywords we were researching. That is until we started wondering why the numbers were not matching our results.
We knew Google’s numbers were correct but why such a big disparity between our analytics reports, after taking the top position n Google’s organic search results, and the current monthly searches Google was showing in their Keyword Tool. Well just the past Friday Sept. 24 Google revised the Keyword Tool’s search numbers and explained it this way:
“…we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners.
So as you see, we can now see pure search numbers coming from Google Search. This is great for us as SEO’s and for everyone who was looking to the tool as a baseline of how certain keywords will perform.
To see the press release from Google Click Here
